Avaliação de práticas sustentáveis em modelos de negócios da indústria têxtil de moda rápida (fast fashion) / Evaluation of sustainable practices in business models of the fast fashion textile industry

Maurício de Oliveira Gondak, Antonio Carlos de Francisco

Abstract


As empresas estão procurando maneiras de prosperar em um ambiente de mercado competitivo com modelos de negócios inovadores, respeitando a sociedade e evitando ações que prejudiquem o planeta. Tendências como economia circular, comércio justo e a economia compartilhada são alguns dos muitos empreendimentos que abordam esta questão, mas ainda há uma lacuna entre a teoria e os níveis de sustentabilidade ambiental e social realizados quando a teoria é colocada em prática.

O estudo concentrou-se no negócio da moda, uma indústria intensiva em recursos, na qual as oportunidades para reduzir impactos e inovar modelos de negócio. O objetivo de nossa pesquisa é investigar práticas de modelos de negócios inovadores na indústria têxtil do segmento da moda rápida (fast fashion) que têm sustentabilidade como sua característica definidora, especialmente em termos de proposição de valor.

Foi realizado uma revisão sistemática da literatura contemplando a inovação do modelo de negócios, a indústria da moda e Economia Circular. Como resultado, propomos uma estrutura que divulga tendências, oportunidades e desafios de modelos de negócios inovadores e sustentáveis na indústria da moda.


Keywords


Economia Circular, Modelo de Negócio, Indústria da Moda Têxtil, Sustentabilidade

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DOI: https://doi.org/10.34117/bjdv6n2-045

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